Two days ago the news broke that a TV advertisement in support of fathers had been banned. The creators of the ad, Dads4Kids, claimed they were told the ad could not be aired because it was deemed to be too political given the approaching $223 million opinion poll.
The Australian reported:
A heart-tugging television commercial celebrating Father’s Day by promoting the special role of fathers in the lives of their children has been pulled after being deemed too “political” ahead of the government’s same-sex marriage postal ballot.
This year’s commercial – featuring a father singing his baby a lullaby – will not be broadcast after Free TV Australia, representing the free-to-air commercial networks, informed not-for-profit group Dads4Kids that its Father’s Day ads “likely contained political matter”.
After being told this week that its ad had been rejected, Dads4Kids released a statement to The Weekend Australian yesterday expressing its disappointment, as opponents and supporters of same-sex marriage defended the commercial.
Dads4Kids is a reactionary religious group, supported by many of the worst elements of the Christian Right in Australia. They list their many supporters and they include Australian Family Association, Australian Family Association (ACT Branch), Australian Federation for the Family, In My Fathers House, Focus on the Family, Life Centres Wollongong, National Civic Council, One Heart for the Nation, Respect for Women, Silent No Longer, Festival of Light, Choicez.com.au, EMU (NSW), Families for Life, Living Waters Ministries, Mary-Louise Fowler, Men of Integrity, NACL, Sydney Community Church, National Marriage Coalition, Catholic Women’s League Australia, Celebrate Love, Endeavour Forum, Ministry to Men Australia, Oz Family, Straight Talk, Trophy of Grace, Australian Christian Lobby, Pure Desire Australia, Rise Up, Life Ministries WA, NRG Youth, YWAM, Breakthru Options, Australian Christian Academy, Majura Medial Centre, IIF for World Peace, Goulburn Catholic Church. All that seem to be missing from the list are Fred Nile and Bill Muehlenberg.
Their story follows the same narrative seen over and over in the USA where the group with the most political clout claims to be the most marginalised and repressed.
As usual, the truth is somewhat different to the narrative of repression. To continue the narrative Dads4Kids has shut down its internet presence, leaving up a simple home page with the following:
We expect that in speaking up about this that we and those connected to us will be attacked and intimidated, and subject to the same vilification in both mainstream and social media that has been meted out to those who have stuck their head above the parapet on same-sex marriage, despite this not being the purpose of our adverts.
we have taken the preventative step of restricting access to our website and social media channels in order to protect ourselves and our families from the expected response to our situation.
Today The Age reports:
But Free TV Australia dismissed claims it had “blocked or banned” the commercial.
“The advertiser was requested, but declined, to add an identification tag to the commercial to comply with Schedule 2 of the Broadcasting Services Act,” the organisation said in a statement on Saturday.
“The Broadcasting Services Act requires broadcasters to ensure that commercials that contain ‘political matter’ identify the body responsible for the commercial, including the speakers in the commercial.”
Das4Kids is a well known purveyor of misinformation about sex and sexuality. Seems they can now add the title of Liars for Jesus to their CV.